Online survey tools are software tools that give the capability to make, execute and read multiple kinds of online surveys either for the users themselves, on emails or even on online surveys hosted on web sites. Most of these online surveying tools work on a closed-source SaaS model making them very flexible to all kinds of internet-savvy users. For one thing, most of these tools use the WYSIWYG (what you see is what you get) approach in presenting the survey forms. This means that even if you are a novice at using computers, you will have an easy time using most of these tools.
Another great thing about these online survey tools is that most of them are designed to make it easier for the user to make higher completion rate surveys by providing multiple choices to answer the questions. For example, if a participant enters his choice between watching TV and playing computer games, more than one response option will be shown so that the user will have a better idea of which option he/she prefers. Some of these tools also have survey sections that can be accessed by pressing a certain number of keys cong ty nghien cuu thi truong.
These survey tools usually come with a feature that allows the respondent to modify or alter his/her responses after submitting it. This way, even if the response rate is low, the survey data can still be valuable because the responders have the option to make adjustments to their answers. This is important because even if the response rate of a certain group of respondents is low, they may still be very interested in your product or service. On the other hand, even if their response rate is high, they may not be able to fully represent the whole population.
A good online survey tool should be able to provide comprehensive information about customer satisfaction along with detailed demographic analysis. These tools should be designed to cater to different types of customers. Hence, it should gather basic data (like gender, race, age, education, income, location, etc.) before compiling survey results for various segments of customers. Once a complete profile has been compiled, the online survey tools should be able to generate a report (sometimes called questionnaires) that can normally be read by the respondent in his/her own time.
Online survey tools should also allow the use of logic branching. Logic branching is a feature that allows the user to combine multiple survey options (or “plans”) into one single plan. For instance, if a participant is prompted to choose between two promotional offers, he/she should be able to select only one of them. If a participant only has one option, logic branching can help him/her select a reliable plan among the two. Online Survey tools should be able to provide logic branching even if the respondents do not express any preference for a particular plan.
A good survey tool should have a customer success manager. The customer success manager takes into consideration the overall response rate, the average time a customer takes to fill out a form, the percentage of incomplete answers, the number of errors made in the filling of forms and so on. Based on the data derived from these factors, the customer success manager can formulate an ideal questionnaire design. A good online survey tool should also allow for the generation of a customer success report, which details the feedback the tool has received (in both on-screen and offline surveys). A customer success manager can guide a company in the selection of the right questionnaire design.